
If you have a blog, then you already understand the importance of blogging for business. But do you exactly know how to optimize your blog posts, so that they become more search engine friendly? The reality is that so many bloggers fail to take advantage of the huge marketing potential of their blogs. If you want to take advantage of blogging, you should have to provide fresh, unique and relevant content and also basic optimization of blog post is required.
Keyword research
As we know that Keyword research is an essential tool for on-page optimization. If you have done proper keyword research, it will include more related keywords and content on a particular topic.
Utilize keywords in your post
Once you have selected several valuable and relevant keywords, it is beneficial to use them at the right place so that they will have the most impact for users as well as search engine crawlers. You can include them in the given below places:
• Title
• Headings & subheadings
• First paragraph or sentence
• Concluding paragraph
• Anchor text
• Meta Tags - Title and Meta descriptions
Create quality content
The best thing that you can do to increase your blog post rankings is to run a website having quality content. You’ll have to focus on the quality of the content as Google likes to see lots of text with good grammar and correct spelling.
Optimize your images
Whenever you want to upload a picture to your blog, always be sure to include keywords in the file name and also fill out the alternate text field with a brief description of the photo having targeted keyword.