Now you have to decide what your blog will be about. Of course, you can always start a blog talking about anything and everything. However, these types of blogs aren’t often as successful.
That’s because people search the Internet for one reason only: to solve a problem. That problem may be to find entertainment, or it may be to answer a question. It could be any number of imaginable problems. But when readers are looking to solve a problem and your blog is nothing but ramblings on random topics, how is your blog going to solve their problem?
That’s why niche blogs are popular. For instance, if you want to stay up-to-date on fashion trends, you’ll follow fashion blogs because you trust that they’ll continuously solve your problem. If you want to alleviate boredom, you might hit up Buzzfeed or any number of entertainment blogs that continuously deliver a solution to your boredom.
A niche blog narrows your target audience, but it also keeps them coming back.
How exactly do you “find your niche?” Check out these tips below.
Choose Something You Know and Love
Experts will constantly tell you to blog about what you’re passionate about. It may sound cliche and a little unrealistic on the surface, but there’s a reason for it.
Stacey Roberts on ProBlogger says, “Something that seems present and that shines through in the blogs that I read and love is passion.”
When you blog about what you’re passionate about, several things happen:
You’re more likely to put the time and effort into your blog to make it shine.
You’re less likely to abandon your blog in the future.
You’re less likely to run out of ideas.
It shows through in your writing, and your readers can feel that. This, in turn, will lead to a larger following.
If you go the other route and choose a niche solely because you think it’s profitable, you’re bound to run into burnout and dissatisfaction. Another disadvantage of going the profitability route is that you probably don’t have as much knowledge in those subjects as you do in what you are passionate about. If you don’t know what you’re talking about, why would anyone read your blog?