What is keyword and how important it is in SEO?

Keyword if defined generically, means a word that acts as the key to a cipher or code. It can also be defined as an idea or topic as to what your content is all about. It helps the understanding of the topic very easily. If you writing an article or a blog and you choose to pour down your thoughts using the simplest words and writing them in easy language, without using more technical terms, it will turn into a keyword.

 

Keywords are very important as they act as a gap-reducing agent between what people want to know about and what the writer is providing to them. It makes the relations between the readers and writers better. Keywords are about your audience, about your content, and obviously, about your thoughts. It's all about how you understand things and how you choose to describe your thoughts on a piece of paper in front of your audience. To gain more traffic, one should prefer to use singular keywords and they attract the attention of people at large. But do not think that just throwing up keywords on your page would work amazingly, no! You have to build strong content to grab the attention of your readers.

Keyword research is a fundamental SEO practice of identifying popular words and phrases people enter into search engines. It helps marketers understand the language their target audience uses when searching for their products or services. The insights gained from keyword research influence content strategy, guide marketing tactics, and improve website visibility on search engine result pages. By effectively using the right keywords, businesses can attract quality traffic, compete with other brands, and ultimately, increase conversions. Hence, keyword research is a critical first step in any successful SEO strategy.