What is the reason behind Bhuvan Bam’s unexpected success?

He recently crossed 10 million subscribers on YouTube, and became the first youtuber to achieve this feat. His comedy is the most beloved in India surpassing the likes of Kenny Sebastian and Biswa Kalyan.

With the characters like ‘Bancho,’ ‘Hola’ and ‘Titu Mama’, he reached the comedy-lovers and has just started his journey to the pinnacle of his success, which would end only after his entry in Bollywood.

To answer your question, let me tell you that his success is in no way “unexpected”. He may have got just 20 views on his first YouTube video, but he never gave up and his consistency is the reason of his success.

A graduate from Shaheed Bhagat Singh College, Bhuvan Bam started with normal comedy, and took the course of satire and criticism after 2015 Kashmir Floods. That’s when he started gaining attention in entertainment industry. His next step was his collaboration with The Viral Fever, which earned him popularity and then he never turned to look back.

"He was awarded for running the most popular channel in India in WebTVAsia Awards 2016 held in Seoul, South Korea", reports The Quint.

According to me, the main reason of his success is his approach towards things which appeals to all the classes, especially youth. If you see Kenny or Biswa, their mode of communication is English, and Biswa in particular appeals to the intellectual section of society only.

BB ki Vines on the other hand, is relatable to all alike. It appeals to a large number of audience which accounts for his popularity.

Lower data charges now a days

Cheap smart phones- as now everybody have smart in which they can see stuff.

Unique content -as he is the first person on indian YouTube community to start making such type of videos.

Large number of youth - as India has a large number of youth and the target audience of Bhuvan bam is also youth so thats why he is getting popularity very fast.