The rhythm of life is accelerating, and at the same time the need to obtain information about the world as quickly as possible is growing. The level of technology development in the framework of today's time is close to the moment when it is enough just to point the camera of a mobile device at the object, information about which is needed, and after a moment, get it on the screen of your device. The spread of mobile devices has had an impact on the development of the advertising industry and has led to the emergence of a new type of advertising - advertising using the technology of augmented reality.
Augmented reality technology (AR - augmented-reality) contains a huge potential for interaction between consumers and brands.
But many business owners are still accustomed to traditional methods of brand promotion, while being afraid of innovative technologies. Would you like AR as a marketing tool?