Why is UI/UX important in modern website design?

Working on a website taught me that design is not just about looks. If users can’t navigate easily, they leave. Good UI/UX improves user experience, which directly affects engagement and conversions. Even small things like button placement or loading speed matter. I saw a noticeable improvement in results after simplifying the design. So UI/UX is not optional anymore, it’s essential. You must check how people in your niches or your competitors are designing their interface. Also, keep a note of changes and update them over time. Go for something planned as unplanned work can make it look like unimpressive.