Social media and Seo are 2 sides of the same coin. And just like the real coin, these two faces can never meet. Let me explain, although SEO and social media have no direct impacts on each other, they do create indirect effects on each other's success.
The higher part of this relationship is the impact of social media on seo. Social media may not directly influence any on-page or off-page seo but it certainly affects ***** these means:
1. A good social media campaign could Increase your online visibility and also the site traffic coming with it.
2. Also a good social media account and interaction could potentially increase your website authority as well as brand recognition.
3. It also manages to create broadness in the content distribution which directly leads to a very high content lifespan.
4. The most important point of all it that it generates great amount of leads for local seo as you may collect some very useful stats from your social media accounts.
So, yes social media do affect the seo. Although the effects can't be seen directly but over the course of time it manages to show the advantages Direct as well as Indirectly


