Prevent to send email in spam
There are several ways with which you can protect your email going into the spam folder of your customers. For this, you need to get whitelisted and make your customers add your organization to the address book. You also need to take spam triggering words into consideration while formatting an email.
Focus more on ways to track email marketing
There are several metrics with which you can easily track email marketing for small businesses, like open rate, rate of un-subscription, deliverability, CTR, etc. It is very essential to keep a track of un-subscription metrics as you get to know how many of your customers are opting out.
Ways to improve CTR
To increase the CTR rate, you must offer clear directions to your customers and employ several actionable steps. It is also necessary to perform several experiments with your email’s copy.