Digital marketing, also known as online marketing is the promotion of products, services, or businesses, using the internet. There are different types of digital marketing available in the present scenario.
The most popular type of Search Engine Optimization aka SEO, in which work is done to take your website to the top search results on the first page of search engines like Google and Bing on certain keywords. Pay-Per-Click is another way, which allows you to display your ads on the top of the search results of the search engines by paying some money to those search engines.
In addition to all this, the promotion is also done via social media websites, written content, videos, emails, and by controlling online conversations in different forums.