Market strategy that aims to make a brand occupy a distinct position in the mind of customers and how it is distinguished from the product of the competitor is positioning.
Company supplied this strategy to distinguishing features of the brand of suitable image for advertising and once the brand is position it is difficult to reposition it without destroying its credibility.
A good positioning makes service unique and consumers uses it as a distinct benefit to them. So a valuable positioning service customer needs and it stand out from the competition.