If you are looking for a way to create deeper business and customer insights, in either a marketing or IT department, it is important to understand the difference between supervised and unsupervised learning. The two approaches are used for solving different problems, so there is no use in comparing them or using them interchangeably.
Supervised learning uses what we know about data sets to define how weights and biases should be adjusted. It does this by telling the algorithm whether it got a question correct or not.
Unsupervised learning instead tells the algorithm nothing about the data sets which it's trying to analyze, other than that they contain patterns of some sort.
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