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CEO | Posted on | Education


WHAT IS THE NEW IN SEO?


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nehagoyal022@gmail.com | Posted on


SEO is dynamic areas of digital marketing because Google always updating its ranking algorithm to make search a better user experience.Google implemented the Page Experience Algorithm in 2021. This algorithm update consists of several user experience signals, such as the Core Web Vitals, which evaluate the overall experience of users with the web page.

SEO trends like: Drop-down menus,Desktop Page Experience,FAQs,Core Web Vitals,high-quality search results,customer reviews.

SEO trends 2023:

  • First-hand experience ( E-EAT): In December 2022, Google’s popular EAT (Expertise, Authority, Trust) has chage in EAT by adding one more E which means (E: Experience) making it E-EAT. Google will now consider the experience of the author when evaluating the quality of content.

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  • Audience-targeted content: Google focus on audience targeted content not on traffic targeted content.
  • Satisfying content: Google is more emphasis on helpful content that users should feel satisfied by the content they click on in the SERPs.Google focus on quality content not quantity content.
  • AI content software: The number of marketing applications integrate SEO and AI(artificial intelligence),because these integrations can be time-saving.

SEO Trends to Look Forward to in 2021 - Digital Marketers India | DMIn

Also Read- What is the use of anchor tags in SEO?


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Digital Marketer, SEO, SMO expert | Posted on


SEO is one of the most dynamic filed in Digital Marketing. However, with the new trends, you can easily boost your SEO.


    • Voice search
    • User intent- Understand the intent of the user, what are the needs, desires, problems of your user?
    • Quality content
    • Video content
    • Website speed
    • Google snippets
    • Mobile responsiveness
    • Infographics- Infographics are engaging and easily shareable.
    • Influencer Marketing- Make sure the influencer you approach must be relevant to your business.


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| Posted on


In the fast-paced world of digital marketing, staying updated with the latest trends in SEO (Search Engine Optimization) is essential for businesses looking to maintain their online presence and reach their target audience effectively. As we step into 2023, the SEO landscape continues to evolve, presenting new opportunities and challenges for marketers. In this article, we will delve into the exciting new trends in SEO that are shaping the way we optimize websites and content for search engines.

1. Voice Search Optimization

Voice search technology has become an integral part of our daily lives, thanks to smart speakers and virtual assistants like Siri and Alexa. Consequently, optimizing for voice search is a trend that cannot be ignored. To stay ahead, businesses must tailor their SEO strategies to accommodate long-tail conversational keywords and provide concise, informative answers to user queries.

2. Core Web Vitals and Page Experience

User experience is paramount in SEO, and Google's Core Web Vitals is a set of metrics that measures a website's performance, loading speed, and overall user experience. Google has made it clear that these metrics significantly impact search rankings. Websites that prioritize fast loading times, mobile responsiveness, and overall usability are likely to rank higher in search results.

3. E-A-T (Expertise, Authoritativeness, Trustworthiness)

Google's E-A-T principle has been around for a while, but it's now more critical than ever. To establish authority in your niche, content creators must focus on demonstrating expertise, authoritativeness, and trustworthiness in their content. This includes citing credible sources, showcasing expertise through detailed content, and building a trustworthy online brand.

4. Video SEO

More and more people like watching videos on different websites. Optimizing video content for search engines is a trend that is expected to grow even more in 2023. Businesses should focus on creating high-quality, engaging video content and optimizing titles, descriptions, and tags to improve their visibility in both YouTube and Google's search results.

5. Mobile-First Indexing

Google has been prioritizing mobile-first indexing, which means that the mobile version of a website is considered the primary version for ranking and indexing. It's essential to ensure that your website is mobile-friendly, with responsive design, fast loading times, and an overall seamless mobile experience.

6. Schema Markup and Structured Data

Structured data and schema markup provide search engines with valuable context about your content. This helps search engines display rich snippets in search results, which can lead to higher click-through rates. As a trend, utilizing schema markup to enhance your search listings is becoming increasingly important.

7. Local SEO and Google My Business

For businesses targeting local audiences, local SEO remains a crucial aspect of their strategy. Optimizing Google My Business listings, encouraging customer reviews, and providing accurate business information are all essential for improving local search rankings.

8. AI and Machine Learning

Search engines, especially Google, are using AI and machine learning algorithms to understand user intent better and provide more accurate search results. Marketers can leverage AI tools for keyword research, content optimization, and personalized user experiences to stay competitive.

Conclusion: In 2023, SEO continues to evolve rapidly, presenting both challenges and opportunities for businesses. Staying updated with these new trends is essential for maintaining a strong online presence and ensuring that your content ranks well in search engine results. From voice search optimization to prioritizing user experience and leveraging AI, the SEO landscape is as dynamic as ever. Embracing these trends will help your business thrive in the ever-changing world of digital marketing.

Letsdiskuss


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Traveller | Posted on


Hai !!


Now 2020 Seo Trends are

  • Voice Search
  • Mobile Friendly Sites - because the voice searches and most of the searches and website traffic were from Mobile.
  • Content plays an major role
  • Video optimization
  • Social media optimization
  • Blogging

These are some trends in 2020.


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Digital marketing intern | Posted on


SEO Trends 2020 :-

1. High-Quality, Optimized Content

2.  E-A-T & Your Unfair Advantage

3. UX & Technical SEO

4. Mobile SEO

5. Structured Data

6. Entity & Knowledge Graph Optimization

7. Link Building & Brand Building



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