what type of marketing is email marketing ?

Email marketing is a targeted direct marketing strategy involving sending emails to recipients for promotional or informational purposes. It's a versatile tool used to nurture leads, engage customers, and drive conversions. This form of marketing can include various types of emails such as newsletters, product announcements, and personalized recommendations. It's cost-effective and allows businesses to reach a specific audience, track engagement, and analyze results. Successful email marketing hinges on delivering valuable content, crafting compelling subject lines, and providing clear calls-to-action to encourage recipients to interact with the content and the brand.

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