The choice between Facebook Ads and Google Ads for remarketing depends on the specific objectives and target audiences. Facebook is more beneficial as a platform, especially in terms of visual content and user interaction, which is also favored by interest-based targeting. This makes it particularly ideal for increasing brand awareness and discovery. Google Ads, on the other hand, uses intent-based targeting through its search and display networks. And thus is more appropriate to direct users into actively searching for products. Often the best results come from utilizing both together to draw strengths from both.