Why Indians stayed away from festival shopping this year?Add Answer
The reasons behind people staying out of shopping area this season are lack of cash in the pockets because of faded economy, money is stuck into real estate and gold ,they are not able to convert asset into liquid cash.
Also, these online brands are offering heavy discounts, and products with lowest price guarantee which has affected the market so drastically and influenced the customer in an other way.
There is lack of competition between offline traders and online marketers ,Government should start some portal where offline marketers can also sale the product with good margins.
There is big logic behind online shopping, is lifestyle of people ,though after navratri shopping season used to be the heap but this time it was not the same. Traders actually survive rest of the year for sales in festive season.