The 2018 FIFA World Cup held in Russia has gripped the imagination of the Indians. Not only has there been a 23% increase in flight searches for Russia from Indians before the start of FIFA World Cup, but as stated by reports and surveys, India broke viewership record with a whopping 117 million people watching the tournament. Even though India is not a part of the World Cup, Indians continue to remain the top contributors in terms of viewership.
This proves the love that Indians have for the sport. It also makes me wonder that maybe Indians watched and breathed only cricket because there is no other option and definitely Ronaldo’s looks and Messi’s actions are intriguing.
I personally consider it as a good move (basis metro population) because this is the first time I am hearing any other sport other than cricket…. And its refreshing.
Having said all this, I still can’t match the excitement with India v/s Pakistan!! That’s where our heart lies.
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