Explain what is PPC or Pay Per Click advertising? - letsdiskuss
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Kaamya Bajaj

A day dreamer!! | Posted on | Science-Technology

Explain what is PPC or Pay Per Click advertising?


Digital Marketing Company | Posted on

Pay Per Click (PPC) is a online paid advertising model in which advertisers bids on keywords or phrase and website placed on top of SERP. In PPC advertisement advertisers pay each time when a user clicks on ads. PPC Ads on Search engine is one of the most common type advertisement. It enables advertiser to bid for sponsored search engine links When people search a keyword related to business offering.

There are various types of PPC ads:-
  • Google Ads
  • Microsoft Ads
  • Amazon Ads
  • PPC Advertising on Social Media

              Facebook Marketing

              Twitter Marketing

              Instagram Marketing

              LinkedIn Marketing


Engineer and part time Blogger | Posted on

PPC stands for pay-per-click, refers to a model of online advertising in which advertisers accrue a fee each time when one of their ads is clicked by someone. In this PPC model, advertisers target specific keywords, audiences, and platforms.

The formula of the PPC model is defined below:
Pay-per-click = Advertising cost ÷ Ads clicked.

So, we can say, PPC is an inorganic way, where the advertisers buying visits to their website.


Use of PPC :

The main two mottos of PPC are mentioned below:
1) Increasing product sales
2) Nurture brand awareness

There are 2 main platforms on which the PPC model can be run:

• Google Ads
It is the largest PPC platform, mainly runs on Google and Search Partner sites. It was launched in Oct 2000.

• Bing Ads
This platform showing ads on the Bing and Yahoo platform. It is basically focused on keyword-specific advertising. It was launched in 2017.

Here are the number of factors on which the success of the PPC campaign depends:
1) Keyword similarity
2) Quality of landing page
3) Creativity of Ads

Advertisers have full control to show the ads at their desired time. Ads may run 24/7 or during business hours.


| Posted on

PPC represents pay-per-click, alludes to a model of internet publicizing in which sponsors accumulate a charge each time when one of their advertisements is clicked by somebody. In this PPC model, promoters target explicit watchwords, crowds, and stages.


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