PPC stands for pay-per-click, refers to a model of online advertising in which advertisers accrue a fee each time when one of their ads is clicked by someone. In this PPC model, advertisers target specific keywords, audiences, and platforms.
The formula of the PPC model is defined below:
Pay-per-click = Advertising cost ÷ Ads clicked.
So, we can say, PPC is an inorganic way, where the advertisers buying visits to their website.
Use of PPC :
The main two mottos of PPC are mentioned below:
1) Increasing product sales
2) Nurture brand awareness
There are 2 main platforms on which the PPC model can be run:
• Google Ads
It is the largest PPC platform, mainly runs on Google and Search Partner sites. It was launched in Oct 2000.
• Bing Ads
This platform showing ads on the Bing and Yahoo platform. It is basically focused on keyword-specific advertising. It was launched in 2017.
Here are the number of factors on which the success of the PPC campaign depends:
1) Keyword similarity
2) Quality of landing page
3) Creativity of Ads
Advertisers have full control to show the ads at their desired time. Ads may run 24/7 or during business hours.