You can track the conversions by using the Google Analytics very easily. Here are some tips for you to do so. You can just add the tracking code template to your website and can track the conversions that you are getting in your website from Google. All that you need is that a easy HTML or other backend editor to update the tracking code in the E-Commerce website. You can do the conversion tracking setup by just using the Google Tag Manager.
Login to Google Analytics and click on Admin, Just move to View Column and in E-Commerce Settings, just turn ON. Click on Next Step & Submit. To insert the conversion tracking code using the Google Tag Manager, have a look at https://support.google.com/tagmanager/answer/6107169 . Once the tracking code is updated properly in the website, then you can track the E-Commerce sales easily. Even you can tarck the sales that is happening through Google Ads separately by using different conversion tracking code for that. It doesn’t matter where the sale is happening from, either organic traffic or from Google Ads, you can manage them separately and analyse the conversion data by using the Google Analytics.
