How to use linkedin for business marketing & lead generationAdd Answer
B2B lead generation involves attracting and collecting potential leads from prospective customers. You can solicit leads in numerous ways, from cold calling to social media.
1. Build your professional and personal brand
2. Establish your authority on your topic
3. Generate new prospects and clients
4. Build your network of partners and vendors
5. Stay up-to-date on your industry.
Mostly Linkedin is used mainly offer job postings and find the apt people for that position. Also, Linkedin is used to get connected with many people regarding business purposes and explore more in your domain. Linkedin also helps the business people to run ads by helping them with the varieties of targeting options.
Linkedin allows you to target the users based on the location that where they are currently living. Also, Linkedin allows you to target the users based on the company connections, company industry, company size, company name and followers of the particular company, etc. These kind of wide range of targeting option allows the business people to exactly target the users whom they are looking for. When it comes to the demographics, Linkedin has target options based on the age and gender. Next you can also target the users in Linkedin based on the Job Function, Job Seniority, Job Title, Years of Experience and the member skills. Though Facebook has the option to target the users based on the job titles, in Linkedin you can target more users with the exact job titles that you are looking for. Hence its time for you get started with the Linkedin Marketing.