The cost-per-click (CPC) is the price advertisers are willing to pay for a single ad click, or a specific action taken by an individual under their sponsored webpage. CPC is usually expressed in cents and calculated per click.
In India, there are certain keywords that have had an increase in the number of clicks during this time period. These keywords have increased by 20% to 65%. In India, many advertisers are turning to these CPC keywords because they have been proven to be more effective than traditional keyword searches and can be found on ad platforms such as programmatic bidding and remnant bidding.
Top high-cost-per-click (CPC) keywords in India in 2022 are :