The term "OTT" alludes to any broadcasting site that offers material over the internet. As the name implies, the service is delivered "on top" of yet another channel.
In past years, a customer would sign up for cable and the cable TV provider would be responsible for entertainment availability and demand. Users can now sign up for services such as Netflix or Spotify and download their content via the internet. The cable company currently merely provides internet access and has no influence over what you consume. This distinction has significant ramifications for advertising.
The Ott platform is a revolutionary tool for understanding and managing web content. It's a way to add various types of user interactions to your website - quick polls, surveys, comments, questions - without any coding knowledge. It also offers powerful insights through the reporting module which offers reporting for almost anything you can think of. You can set up branding so it looks like you! Ott helps you create an interactive experience on the internet with no code required.