SEO (Search Engine Optimization) and PPC (Pay-Per-Click) are two digital marketing strategies used to increase website traffic, but they work in different ways.
SEO focuses on improving a website so it ranks higher in organic (free) search engine results. This includes optimizing content, using the right keywords, improving website speed, and building quality backlinks. SEO takes time to show results, but it provides long-term and sustainable traffic without paying for each visitor.
PPC, on the other hand, is a paid advertising method where businesses pay each time someone clicks on their ad. These ads appear at the top of search engine results or on social media platforms. PPC delivers fast results and immediate visibility, but traffic stops when you stop paying.
In simple terms, SEO is a long-term investment that builds free traffic over time, while PPC is a paid strategy that brings quick and targeted traffic instantly. Many businesses use both together for better overall results.