An entry-level digital marketer will have an average salary range of 15,000 to 30,000 in a year. This exact number varies according to a number of factors, one of which is the proficiency that they bring to the table, the type of project that they had been doing in the course of training, and the city or region in which the job is located. In larger cities and the more established companies, the pay is usually higher whereas in small businesses or start ups then the pay can begin on the lower end.
Practical exposure to real-life projects can be a great way of increasing earning potential of a fresher. Recent studies have shown that employers prefer practical expertise in the field of social media campaigns, SEO, content creation, and analytics as opposed to theoretical knowledge. The portfolio or internship experience may sometimes aid in getting a salary at the upper range of the spectrum.
In the long run, the incomes in digital marketing can rapidly rise in connection with the development of skills and experience. Knowing specific aspects of the business, such as paid advertisement, email marketing, or SEO strategy, professionals are able to transition to more lucrative positions or even freelance work, which is typically elevated in pay within several years of experience relative to traditional pay rates.