Which big brand of electronics has launched online store to deliver directly at customer-s doorsteps - letsdiskuss
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Shikha Kudesia

Content writer and teacher also | Posted on | News-Current-Topics


Which big brand of electronics has launched online store to deliver directly at customer-s doorsteps


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The demand of online shopping is increasing these days because of CO VID-19 pandemic. People are avoiding to go market. Most of the brands are launching their online outlets. In view of growing consumer preference towards e-commerce, electronics major LG on Monday announced the launch of 'direct-to-consumer' online store to deliver directly at the customer's doorsteps.

LG has launched its direct-to-consumer (D2C) channel at a time when online sales are on-demand after the coronavirus outbreak.
LG India D2C channel initially started in some select cities with a limited number of products, however, it has plans to expand across the country in phases by adding more places in its delivery network.
"We have launched our direct-to-consumer online store. Now the customer coming on Lg.com can buy the product also besides getting more information," LG India Online Business Head Deepak Taneja told PTI.
According to him, this D2C channel would be complementary to LG's overall channel strategy in India as offline retail, which is the backbone of its business here.
LG would use its network of existing local warehouses from where it would be delivering consumer orders using third-party partner delivery network.
"In e-commerce ecosystem, we have noticed that the consumer demand for home appliance and electronics after lockdown and consumers want to buy products, not from the market. In this pandemic period, consumers prefer to stay at home. We are expecting a fast-moving growth in both home appliance and home entertainment products," he said.
LG has started the delivery of products through D2C channel in selected cities, which include Delhi, Mumbai, Hyderabad, Ghaziabad, Gurgaon, Noida, Kolkata and Bengaluru.
We will continuously keep measuring consumer traffic and demand and will rapidly shift to expand our reach. LG online store has already started simultaneously in several markets outside of India too," he said. Presently, only 150 SKUs would be available, which is around one-third of its overall product portfolio. “We are trying to learn and engage the customers and then we would like to scale it up to other cities as well," he said.
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