1. Social Media Trend: Seamless Social Commerce
TikTok was the top-earning non-game app in 2022, with users spending more than $110 million. Gen Z and Millennials are expected to be the biggest spenders, accounting for 62 percent of global social eCommerce revenue by 2025.
2. JOB TRENDS IN DIGITAL MARKETING IN 2022
Advertisers with in-demand digital marketing talents may take advantage of the 'gig economy.' A growing number of creative or digital marketing professionals are opting for the digital nomad lifestyle since it allows them to choose their own working hours. Organizations might utilise AI in their data privacy efforts to categorise sensitive information and search through it.
For some advertisers, Google search is the place to be in order to get their content in front of people. Having your brand appear on Google's most memorable SERP suggests that a large amount of people will see it. Consumers are increasingly using Google search to ask questions about organic content.
Expanding AI and Machine Learning applications include chatbots, AI-based automatic content creation, ML-based dynamic content generation, and better sentiment analysis. Webinars are becoming increasingly popular as a way to increase conversions at a fraction of the cost and effort of traditional seminars.