In 1989, in a deft political move, the gathering had tied up with V.P. Singh and started to zero in on Hindutva as a political procedure. Not long after came the Mandal declaration by Singh, and the BJP under L.K. Advani reacted with a nation wide Rath Yatra that prepared a furor and brought about anarchy and savagery. This trademark was essential for that crusade, to awaken the Hindu in Indians.
Because of the motto, stickers showed up in Bombay's rural trains which stated, "Prem se kaho murmur insaan hain (Say with affection, we are people)." It was a pointed riposte, and engaged the heart, however the individuals who had thought of it – secularists, for need of a superior word – didn't have either the fortitude nor the compass, to avoid mentioning the assets, to spread their message everywhere on the nation. This motto simply tightened.