Indian cricket captain Virat Kohli earns more than all other Indian cricket players and this owes to both, his game and his brand endorsement. Virat Kohli's popularity is worldwide, which is why everybody wants to get him in new advertisements (from where he gets an extended part of his earnings).
Virat Kohli gets his annual income of 7 crore from the Indian Cricket Board because he is the captain and an outstanding performer. This however, is only a small part of his total earnings. Virat Kohli earns more than 100 crore rupees from his brand endorsement. Virat is currently the brand ambassador of more than 19 brands, and hence, is earning around Rs 150 crore annually. The captain takes Rs 6 crore per day for doing an advertisement.
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Virat Kohli's talent and popularity is the reason that makes him preferable, not only for the team but also for endorsements. In this year's IPL, in the bid by Royal Challengers Bangalore, Virat was taken in his team for 17 crores. With this, Virat Kohli also broke the record of Yuvraj Singh of 2015 which was Rs. 16 crores.