Apple brand is known for the elite classes which has highly expensive phones with iOS which makes it a bit complex for common public. On the other hand, Samsung gives a range of phones in low to high prices which have reasonable to expensive charges including android system which is quite simpler to use for common public. Apple and Samsung are having tough competition in terms of features, camera and accessories, every time they come up with something new in the market.
Samsung’s J series proved to be more affordable with all the essential features in the phone rather than iPhone series. Apple, on the other hand, shipped about 41.3 million units and had 11-12 per cent share. Samsung shipped over 71 million units to command over 20 per cent market share.
Thus, Samsung continues to enjoy its topmost position in the global smartphone market, even though its shipments declined in the April-June 2018 quarter over last year, as per the reports by IDC, Counterpoint Research and Canalys.