Any kind of marketing in which email is mainly used, it is called email marketing. Now it can be understood better by example. I have also selected some examples which are used in real life as email marketing.
Suppose if there is a blogger, who has gathered email addresses of a lot of people. If that blogger whenever he publishes a new blog post on his blog and sends his link to all those people via email, then a lot of traffic can come to his blog. This is a live example of email marketing.
You must have seen on many blogs that they encourage you to subscribe by filling your email address. Skip the rest of the blogs, you can see on ShoutMeHindi that we have set a box separately on your blog, in which you can subscribe us by entering email address.
Now whenever we publish a new blog post on our blog, the email addresses which are subscribed with us, we send them updates. Actually, we do all this manually but not by using some email marketing tools automatically. We will learn about them further.
For example, an affiliate can use email marketing to promote their products. If there is an eCommerce website, then he can use it to increase the engagement of his customers. Like you keep getting updates from your Facebook account on your email. These are all examples of email marketing. This way you can estimate how much email marketing is needed for any business.





