What is Email Marketing? - Letsdiskuss
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Alizey infinit

Student,Blogger | Posted 14 Oct, 2019 |

What is Email Marketing?

pmta solutions

powerMTA setup and installation | Posted 23 Jan, 2020

Email marketing is a kind of internet marketing that occurs when a company want to send a promotional messages or materials to group of people by email.these messages contains like advertisement,commercial message ,related to sales and also call for business.


their objective is to generate new potential customer ,build a strong relationship with their current customer  and for the customer build loyalty,trust and give them awareness about the product.Email marketing is one of the effective marketing tools to reach your targeted audience.


email marketing has a various benefits like-Reach a global audience,Easy to share, Easy to measure,Easy to get started, Drive revenue, Deliver targeted messages, Reach an already engaged audience.

monica geller

seo analyst | Posted 16 Dec, 2019

Email marketing is to promote our services/products through mails. It is easy to set up and it is a cost-effective method. Reaches targeted and global audiences.

Chhavi Tyagi

digital marketer | Posted 14 Oct, 2019

Any kind of marketing in which email is mainly used, it is called email marketing. Now it can be understood better by example. I have also selected some examples which are used in real life as email marketing.
Suppose if there is a blogger, who has gathered email addresses of a lot of people. If that blogger whenever he publishes a new blog post on his blog and sends his link to all those people via email, then a lot of traffic can come to his blog. This is a live example of email marketing.



You must have seen on many blogs that they encourage you to subscribe by filling your email address. Skip the rest of the blogs, you can see on ShoutMeHindi that we have set a box separately on your blog, in which you can subscribe us by entering email address.
Now whenever we publish a new blog post on our blog, the email addresses which are subscribed with us, we send them updates. Actually, we do all this manually but not by using some email marketing tools automatically. We will learn about them further.

For example, an affiliate can use email marketing to promote their products. If there is an eCommerce website, then he can use it to increase the engagement of his customers. Like you keep getting updates from your Facebook account on your email. These are all examples of email marketing. This way you can estimate how much email marketing is needed for any business.