Blogger | Posted on | Science-Technology
Just why people like using Tinder, Happn and other social dating apps. Because it's easier to meet and connect with new people online.
Bumble stands as the third largest dating app by audience size, only behind Tinder and POF. (Source)
In India, it is the 4th most popular dating platform, behind Tinder, Happn, and TrulyMadly. (Source)
Bumble is much like any other traditional dating app. It uses location to match people. You Swipe to like and ignore others.
However, it does have a few USPs.
The app offers users three modes: 'Date' for dating, 'Biz' for professional networking, and 'BFF' for friendships. So, you cannot entirely call it a dating app. In generic, it's a platform to meet new people for different purposes. It's basically a mix of Tinder, Facebook, and LinkedIn.
Another thing that differs Bumble from the crowd is that it is often labeled as "feminist dating app". It's primarily targeted to women. And that's because of the personal experience of its founder Whitney Wolfe Herd.
Whitney was the co-founder of Tinder. But she left the company after accusing a male colleague of sexual harassment. This led to her ambition of creating a platform that empowers women and makes them feel safe. And so Bumble came into being.
The same experience and ambition was also the key driver behind Bumble's most popular feature…
(Courtesy: Marketing Week)
When a match is made, a woman is required to make the first contact/move with the male users. This ensures minimal ***** and more power to women in deciding who they really want to start a conversation with. And most importantly, this feature takes the pressure off men who are usually expected to make the first movie.
In an interview to Vanity Fair, here's what founder Whitney Wolfe Herd said, "If you look at where we are in the current heteronormative rules surrounding dating, the unwritten rule puts the woman a peg under the man—the man feels the pressure to go first in a conversation, and the woman feels pressure to sit on her hands... If we can take some of the pressure off the man and put some of that encouragement in the woman’s lap, I think we are taking a step in the right direction, especially in terms of really being true to feminism. I think we are the first feminist or first attempt at a feminist dating app." (Source)
(Courtesy: ***** Magazine)
Overall, Bumble seems to be a good dating app. The interface looks quite appealing and simple. (Much like Tinder's!)
It does receive plenty of flaks for its "feminist" label. However, the dating app has millions of fans across the world.
On Google Play (as of 09.07.19), it has a rating of 3.6/5.0. On Apple, it has a rating of 4.2/5.0.
In short, there are many reasons why people like using Bumble. To hook-up, to make friends, to grow their social circle.
Hope this answers your question.