Marketing has main 3 characteristics, and these are as follows:
- Marketing is customer oriented, all the business entities should be devoted towards the satisfaction of their customer needs and expectations.
- Any business will only survive if there is proper knowledge and understanding of the taste and preferences of their customer. To keep a regular record of this the business should perform continuous research.
- The foremost aim of any business should he satisfaction of the customer. To provide them innovative and creative products and also budget friendly.