The main difference between social media strategy and social media management is planning vs daily work.
Social media strategy is about planning. It decides what to post, which platform to use, who the target audience is, and what goals the business wants to achieve. It is created before any posting starts. Strategy helps a brand grow in the right direction.
Social media management is about daily action. It includes posting content, replying to comments and messages, handling pages, running ads, and checking performance. Management follows the strategy and keeps social media active every day.
In simple words:
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Social media strategy = Planning and ideas
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Social media management = Posting and daily handling
Both are important. Without strategy, social media has no direction. Without management, the strategy cannot work.