Honestly, GRWM videos are entertaining… until they start feeling like a luxury showroom disguised as “casual content.”
At first, they’re fun because people love routine-based content. There’s something weirdly satisfying about watching someone do their skincare, makeup, pick an outfit, and casually overshare life drama before 9 AM. It feels personal, relaxing, and low-key addictive. That’s why people keep watching.
But let’s be real, a lot of GRWM content has stopped being relatable. Half of them start with “I’m just doing a simple everyday look” and then pull out products worth more than someone’s monthly grocery bill. A “quick morning routine” somehow includes five serums, designer perfume, a $4,000 bag, and coffee that looks like it came from a luxury resort in Italy.
So are they fun? Yes.
Are they also sometimes just polished soft-flex content? Absolutely yes.
I think the best GRWMs are the ones that feel messy, honest, and human. Not every video needs perfect lighting, expensive skincare, and a bathroom bigger than my bedroom. Sometimes I’d rather watch someone get ready while ranting about their situationship than someone quietly using products I’ll never afford.
Basically, GRWM is only fun when it feels like content, not a sponsored lifestyle audition.