get ready with me" (GRWM) videos actually fun to watch, or just a massive flex of expensive products?

Honestly, GRWM videos are entertaining… until they start feeling like a luxury showroom disguised as “casual content.”

At first, they’re fun because people love routine-based content. There’s something weirdly satisfying about watching someone do their skincare, makeup, pick an outfit, and casually overshare life drama before 9 AM. It feels personal, relaxing, and low-key addictive. That’s why people keep watching.

But let’s be real, a lot of GRWM content has stopped being relatable. Half of them start with “I’m just doing a simple everyday look” and then pull out products worth more than someone’s monthly grocery bill. A “quick morning routine” somehow includes five serums, designer perfume, a $4,000 bag, and coffee that looks like it came from a luxury resort in Italy.

So are they fun? Yes.
Are they also sometimes just polished soft-flex content? Absolutely yes.

I think the best GRWMs are the ones that feel messy, honest, and human. Not every video needs perfect lighting, expensive skincare, and a bathroom bigger than my bedroom. Sometimes I’d rather watch someone get ready while ranting about their situationship than someone quietly using products I’ll never afford.

Basically, GRWM is only fun when it feels like content, not a sponsored lifestyle audition.

“Get Ready With Me” (GRWM) videos are popular for a reason, but whether they’re actually fun or just a flex depends on how they’re made and how you watch them.

At their best, GRWM videos feel like casual conversations. The creator talks about their day, shares opinions, tells stories, or gives advice while getting ready. This creates a relaxed, almost friend-like vibe that many viewers enjoy. It’s not really about the makeup or clothes—it’s about connection. For a lot of people, especially younger audiences, these videos feel comforting, like background company when they’re alone or bored.

They can also be genuinely useful. Some creators share practical tips about skincare, grooming, or styling that viewers can actually try. Even if someone doesn’t buy the same products, they might learn techniques or routines that fit their own life. In this sense, GRWM videos can be both entertaining and informative.

However, there’s another side. Many GRWM videos heavily feature expensive products—luxury makeup, branded outfits, and high-end skincare. In these cases, the content can start to feel less relatable and more like a showcase of wealth. Some viewers see this as a subtle form of flexing, especially when creators constantly highlight product prices or exclusive brands. It can create unrealistic expectations and make viewers feel like they need similar items to look good.

There’s also the influence of sponsorships. A lot of GRWM videos include paid promotions, which means the products being used are sometimes chosen for marketing rather than genuine preference. This can reduce authenticity and make the video feel more like an advertisement than a real routine.

In reality, GRWM videos are a mix of both worlds. Some are fun, relatable, and engaging, while others lean more toward lifestyle showcasing and brand promotion. The experience depends on the creator’s intention and the viewer’s mindset. If you watch them for entertainment and inspiration, they can be enjoyable. But if you focus too much on the products and comparisons, they can feel like a constant display of things you don’t have.

So, GRWM videos aren’t just a massive flex—but they can become one if the balance between authenticity and promotion is lost.