Answered on May 9, 2026
The Devil Wears Prada 2 is teaming up with giant mainstream brands like Starbucks and Old Navy because it is a genius marketing strategy to turn the movie into an immersive lifestyle experience.
Starbucks recently dropped a secret menu featuring four distinct character-inspired drinks, like "Miranda’s Signature Order" and "Emily’s Fave Iced Chai." This allows fans to literally taste the movie during their daily coffee runs.
Collaborating with accessible fashion brands like Old Navy completely leans into the movie's core theme of fashion while keeping it affordable for the everyday consumer. These clever partnerships generate massive organic social media buzz and ensure the movie stays relevant before you buy tickets!
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